Become a Mezina retailer – how to get started

By Mezina | June 2026

Since 1983, Mezina has supplied supplements and natural remedies to the Danes, and today our products can be found at pharmacies, health food stores and major chains such as Matas, as well as at a wide range of online shops across the Nordics. Behind the range stands a Danish company with its head office in Esbjerg, where both order handling and packing are gathered – and where we are continuously on the lookout for new retailers and partners.

Why stock Mezina?

For a retailer, choosing a supplier comes down to three things: products that sell, a supply chain that holds, and a partner who is easy to reach. That is precisely where we have placed our focus.

Mezina is among Denmark's largest health food suppliers, with a broad range that covers needs throughout life – from everyday vitamins, minerals and fish oil in the Green series to well-known specialist products within areas such as menopause, digestion, joints and the urinary tract. The products are developed in Denmark and produced according to our own strict quality procedures, so that you as a retailer can always vouch for what you sell. And because we control the value chain ourselves, we can offer competitive prices and flexible operations that can quickly be adapted to your needs.

We believe in personal contact. Our sales team works closely with wholesalers and retailers across the Nordics, and as a retailer you get a dedicated contact person who knows your business, says Mezina.

Three ways to work together

A partnership with Mezina can be put together in several ways, depending on what suits your business:

1. Retailer of the Mezina brand. You take our existing products into your range – in a physical store, an online shop or both. You gain access to an established brand with more than 40 years of history and products your customers already know and ask for.

2. Private label. Want to sell supplements under your own name? With a private label solution, we develop the products together with you and provide sparring all the way – from concept development and the choice of ingredients and formulations to graphic packaging design. You decide where in the process you need the most advice.

3. White label. The fastest route to your own range: thoroughly tested standard formulations where your company's name and design go on the packaging. Ideal if you want to enter the market quickly without developing from scratch yourself.

How to get started

The process is simple. The first step is to contact us – either by filling in the retailer form at mezina.dk/bliv-forhandler or by writing directly to mail@mezina.dk with your business details, including company name and registration number. Our sales team will then contact you as soon as possible.

In the initial dialogue, we determine together which partnership model fits best: Which products are relevant for your customers? What quantities and delivery rhythms make sense? And is there potential in a private label solution over time? We then agree on the practical framework, and you can start ordering.

Because warehouse, packing and order handling are all gathered in Esbjerg, the path from order to delivery is short – and you always speak with people who sit close to both the products and the decisions.

Who can become a retailer?

We work with pharmacies, health food and drugstore retailers, online shops, grocery and retail chains, and wholesalers – primarily in the Nordics, but also in other European markets. The most important thing is that you run a serious business with an active registration number (or equivalent in your country) and that our products fit naturally into your range and customer base.

Facts: Become a Mezina retailer

• Three partnership models: retailer of the Mezina brand, private label or white label
• Danish quality: developed in Denmark, own quality procedures, head office and packing in Esbjerg
• Broad range: core vitamins, minerals and fish oil as well as specialist products for life's stages
• Personal service: a dedicated contact person in the sales team and a short path from order to delivery
• Get started: fill in the form at mezina.dk/bliv-forhandler or write to mail@mezina.dk

Contact: Mezina · mail@mezina.dk · mezina.dk